Marketing plan

I plan to have print, Email, social media, and online marketing of my product. I will create an Instagram page, Facebook page.



Here I am featuring this issue of my magazine. I want to advertise my brand in hopes people will buy the print copy. This is similar to the magazines I researched. Both of them featured their latest issue on their Facebook pages. This gives the consumer a glimpse of what the magazine is producing and gives them an options to figuratively look through the window or come into the store. They also had a link to their website, which I have included.






This is the Instagram page I created. Like the Health magazine Instagram page, I created a focus statement to broadcast what I am about at my magazine. My logo is also front and center, much like the Health magazine profile picture. They provided a link to their website, which I also included like in my Facebook post.This is important in marketing a product because it allows the reader to connect with the magazine on a deeper level.
I also plan to display my product in stores like Target, Walmart, Whole foods, Barnes and Noble, Doctor offices, etc. This is what Psychology Today does with their product. I also plan to team with some other magazines along the same genre to have my product promoted in their magazines.
These are my marketing strategies and are what the successful magazines I have researched have done.

Comments

Popular Posts