Distrubution research-Women's Health Magazine

Women's Health Magazine has the option to subscribe on their website. They ask for your address to distribute their print copies and also send ads through the email you provide. These are two important parts of their distribution model because their subscribers are a huge part of their distribution plan. They utilize Amazon to distribute their product through print copies and kindle versions. They distribute their magazine through DiscountMags.com and Magazines.com. Women's Health Magazine is a part of Hearst Digital Media which is a Media marketing and publishing company that also markets and distributes for Cosmopolitan, Elle, Men's Health, HGTV Magazine, etc. This means that Hearst is in charge of their website and the subscriptions which is a huge part of their distribution. Their website does not require a passcode to access the content there which leaves it open to the public. They also offer an App which allows you to select which issue you like and purchase it through the App. This App is also on iPad and Apple Watch. This is important to Women's Health Magazine's sales and customer base because it allows the customers to have more options to purchase the product in a convenient way, while the company benefits from the sales made through these convenient Apps. Another option with the App is that the user can get a free preview of an issue for a limited time on the App. They draw the customer in with the free App, then you must subscribe to get the issues they feature. When looking at their international distribution, they also offer an App in Polish which offers the same perks as the English version. This makes their product not only easily accessible to the American public, but easily accessible to their global audience.

Based on my research for Women's Health Magazine and the marketing and publishing they are a part of, I have decided that this will be the company I use for my marketing and publishing, as well. The fact that they manage so many other magazines with the same audience as my own product, I believe they are the right company for promoting and publishing my product. I will also use the same website ideas with small clips of fitness, health tips and videos. I will also create an App for my product to make my product more conveniently accessible.