Distribution resarch-Health Magazine






Health Magazine has the typical subscription page which allows their subscribers to receive both a print and digital copy of the most recent issues. The email address also allows them to advertise their most recent issues. The subscription has an option to pay through Amazon pay which is a company they use for their distribution. Amazon sells both digital and print copies for Health Magazine. This is an important factor in the distribution model of many successful magazines. Amazon is a common  part of digital distribution for magazines, because it is a very popular site.
Health magazine also has an App which is for their subscribers. If you download the App, you can receive a free issue on the condition that you subscribe. The App contains skin care tips, fashion tips, and exercise routines. All of these elements are features of Health Magazine. The App is a way to distribute e-copies of their magazine. It is an easy way for their subscribers to read the issue of their choice offline or online, with a bookmark, and audio tapes of the issue. Health magazine's distribution through their App appeals to a younger generation, which is their main audience. Making much of their distribution model digital, allows their production costs to lower due to the fact that the pieces of their manual copies were not being used as often.
Health Magazine is a part of the marketing and publishing company of Meredith Health Group Company, which is known for its investment in magazines, T.V. stations, websites, and radio stations. This is important in understanding Health Magazine's distribution plan because Meredith Health Group is a vital part of this model due to their publishing contract with Health Magazine.
Subscriptions for Health Magazine are filled out through Magazine Store which also features the subscriptions of magazine's such as: Time Magazine, Sports Illustrated, and People Magazine, etc.,.This website is important because it shows how Health Magazine uses a middle-man company to distribute their product through dealing with their subscriptions.

When considering the distribution plan of Health magazine, one can see that their website and App are vital aspects of their revenue. I intend to incorporate a subscription option through my website and create an App for my subscribers which will allow my product to be easily accessible to the younger customer base I have. I also plan on having a contract with Amazon for the digital and manual distribution of my product. 

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