Marketing research post #2

The Marketing plan of Boston Weekly, Inc. is the plan I believe would be successful for my magazine.

•  They propose sending an introduction letter for the magazine and a copy of the magazine to organizations and advertising agencies. 
•  They would try to get government and corporate organization contracts.
•  They would use TV stations and radio to promote my product and advertise it on yellow page ads.
•  They would create a subscription package for different clients based on income.
•  They would also promote the advertising of my product through word of mouth

All of this is for the physical marketing of my product, while Boston weekly, Inc. has a whole different plan for the online aspect of my magazine.

•  advertisements in the magazine itself
•  sponer events based on the community and certain programs
•  Use Instagram, Facebook, twitter, YouTube, Google+ to promote the online product
•  distribute my product through fliers and handbills in the areas they target
•  call corporations to inform them of my product and steps to subscribe
•  use yellow page ads to advertise
•  make strategies to draw to website
•  etc. 

I would entrust my product with a company like this. Since I am an amateur, they would have methods to market that I would not know. This would be important for the success of my magazine due to the fact it is a small fish in a big sea of health magazines. The marketing to corporate organizations is the part that will be most important because it could get my product in the big leagues, if they subscribe. My contract with this company would allow my product to also be involved in events where other magazines are featured with my same genre. When calculating the benefits of going with a distribution and marketing company, on can view the benefits of their strategies and resources.

There is an expo in Los Angeles, California, where I can go and market my product. The expo is on health and lifstyle which is my target audience. They are talking about nutrition, fitness, balanced eating, and happy living. This will help to promote my product because it stir up curiosity in the audience and want a guide which they can find in my magazine.