Audience Engagement post- Women's Health Magazine

Woman's Health Magazine spans its audience from mostly the United States to Argentina, Australia, Brazil, South Africa, and Turkey. The gender of their audience is mostly women which are ages 18- 45. The education level they appeal to is those who have some college degree. The ads and cover of Women's Health Magazine tend to feature the perfect woman who are young and lively. The products they feature are exercise equipment, food brands, and cosmetics. These can span any age, but are for the active and health-conscious. The personal interests of the women they reach are of health, fitness, and cosmetics. The magazine also has a spectrum of clients. They appeal to the women who are already very healthy minded and active, as well as, those who are searching for advice and a jumping point to start from to dive into the waters of changing your life around. The Magazine also strives to accept all shapes and sizes, so they do not feel insignificant and not valuable. The advice  from the writers ranges from: love, fitness, cooking, and beauty. They have a website that features most of the articles they have on print. This appeals to a younger generation that is always on the go and uses technology for their exposure to the outside world. The way that Women's Health Magazine advertises their product is through social media like Facebook and Instagram.

Their Instagram page features women from their issues of the magazine. As you can see, They feature pages on beauty, fitness, celebrities, and self-care. This is a way to reach a younger generation because they know younger women use Instagram as their main source of content. They offer workout videos, memes about everyday struggles and realities, pictures of food with a featured recipe, and inspirational quotes. All of this allows their audience to virtually have the Women's Health Magazine in the palm of their hand. That is the kind of advertising that will draw many subscribers, which is why I intend to use this avenue of advertising for my brand.

 Their Facebook page has the latest issue of their magazine. They are featuring Kate Beckinsale, who is a strong and independent actress who lives in Los Angelus. Like their Instagram and website pages, they offer workout videos and celebrities who are real people like their audience. This keeps the subscribers up to date on the latest celeb gossip and makes them feel more at home in a world full of impossible beauty and achievement standards. This markets their product by keeping their customers informed of what is happened in the world of women's health and the world in general.

They also have a website that features their biggest articles featured in their print copy. Their website features the articles that they have in their printed copies and has the advantage of offering videos of anything from cooking to working out to doing makeup. They also advertise their magazine in stores with catching headlines and photos. Based on the ways that Women's Health Magazine has advertised their product, I would want to display in grocery stores, social media, email, and the web.