Audience Engagement Post- Health Magazine
Health Magazine reaches to a median age of fifty years. They have an audience of 9 million people. The ratio of men to women is 32% to 68%. The median household income of their audience is $58,860. They take medical information and turn it into common language for the average consumer. They interview many medical professionals, as well as, patients for multiple perspectives on an issue. Their mission statement is: "Whole-life advice and inspiration for the woman who knows who she is and wants to live well in every way-today and beyond." This statement and the way in which they present their content is very similar to the mission of my magazine. As featured in my article, "Interview from the Experts", I want to get the opinion of those who have professional advice for the average consumer that may need their perspective. My mission statement includes those who are confident in who they are, but also women who need help feeling confident. I hope to bring to life the testimonies of people who have been in hopeless situations and found their way to a happier life. This appeals to the confident and the insecure.
Their website has 7.8 million viewers. The median age that visits the website is forty years old. The median household income for their website visitors is $71,431. They feature their latest issue with the articles in the issue. They have a bank of categories you can chose from depending on what you are interested in finding out. This is a great way of advertising their product because you get the best of their articles without having to carry around a paper copy.
On Instagram, Health Magazine features recipes for healthy foods, workout videos, inspirational quotes, and tips to make your home asthetic. All these things cater to an audience concerned with their health and wellbeing whether they have reached their goals or are on their way to getting there. This is a great source for quick bits of their brand that are easily accessed. That is the key to expanding their audience: digital and tangible. The online aspect of their brand brings much of their younger audience.
Their Facebook page contains cooking videos, workout videos, and videos on skin care. These are all resources that are not so readily available in the printed magazine. They advertise their product by providing links to their website and drawing the reader in by featuring article titles. This is a great way to draw viewers by giving visitors a sneak peak of their magazine and attract those interested to their website and to their print copies.
Health Magazine also has a large following on Pintrest and Twitter. I hope to utilize these forms of advertising because their audiences are similar to mine. I hope to create an Instagram and Facebook page for my magazine. This is a sure way to draw customers.
Their website has 7.8 million viewers. The median age that visits the website is forty years old. The median household income for their website visitors is $71,431. They feature their latest issue with the articles in the issue. They have a bank of categories you can chose from depending on what you are interested in finding out. This is a great way of advertising their product because you get the best of their articles without having to carry around a paper copy.
On Instagram, Health Magazine features recipes for healthy foods, workout videos, inspirational quotes, and tips to make your home asthetic. All these things cater to an audience concerned with their health and wellbeing whether they have reached their goals or are on their way to getting there. This is a great source for quick bits of their brand that are easily accessed. That is the key to expanding their audience: digital and tangible. The online aspect of their brand brings much of their younger audience.
Health Magazine also has a large following on Pintrest and Twitter. I hope to utilize these forms of advertising because their audiences are similar to mine. I hope to create an Instagram and Facebook page for my magazine. This is a sure way to draw customers.
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